Privacy Policy

Last Updated: August 1st 2025

Grand Cru Direct (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.grandcrudirect.com (the “Site”) or interact with us in any other way.

By using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

a. Personal Information

We collect personal information you voluntarily provide when you interact with our website or services. This may occur when you:

  • Create an account
  • Place an order
  • Subscribe to our emails
  • Contact us for support
  • Submit information through forms, surveys, or other interactive features

This may include your name, email address, billing/shipping address, phone number, date of birth (for age verification), and payment information.

b. Automatically Collected Information

When you visit our Site, we may automatically collect data such as:

  • IP address
  • Browser type and device information
  • Pages viewed and referring/exit URLs
  • Time and date of access
  • General location (via IP address)

We use cookies and similar technologies to personalize your experience and analyze website usage. You can control cookies via your browser settings.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Verify your age and identity (as legally required)
  • Communicate with you about orders, products, and support
  • Send promotional emails (you may opt out at any time)
  • Improve our website, services, and customer experience
  • Prevent fraud and comply with legal obligations
  • Protect the security and integrity of our websites, mobile services, and our business.

3. Information Sharing

Your personal information is not for sale and never will be. We only share your information with:

  • Trusted service providers (e.g. payment processors, shipping carriers, email marketing platforms) who are contractually bound to protect your data
  • Law enforcement or regulatory agencies, as required by law
  • Successors or assigns, in the event of a business transfer, merger, or sale
  • Other third parties, only with your explicit consent, for purposes you authorize at the time

4. Your Rights and Choices

a. Email Marketing

You may unsubscribe from our marketing emails at any time using the link provided in the email. You may also email us at customercare@grandcrudirect.com to opt out of all email marketing.

Please note that even if you opt out of marketing emails, we may still contact you for transactional or informational purposes (e.g. order confirmations, shipping updates, or customer support).

b. Cookies

You can manage your cookie preferences at any time through your web browser settings. Most browsers allow you to block or delete cookies, or to receive a warning before a cookie is stored. Please note that disabling cookies may impact your experience on our Site – certain features such as account login, shopping cart functionality, or personalized recommendations may not work as intended.

Cookies help us improve site performance, understand customer behavior, and provide a more tailored shopping experience. While we respect your choice to limit tracking, we encourage you to keep cookies enabled to enjoy the full functionality of our website.

c. California Residents

If you are a California resident, you may ask businesses to disclose what personal information they have about you and what they do with that information, to delete your personal information, to direct businesses not to sell or share your personal information, to correct inaccurate information that they have about you, and to limit businesses’ use and disclosure of your sensitive personal information:

  • Right to know: You can request that a business disclose to you: (1) the categories and/or specific pieces of personal information they have collected about you, (2) the categories of sources for that personal information, (3) the purposes for which the business uses that information, (4) the categories of third parties with whom the business discloses the information, and (5) the categories of information that the business sells or discloses to third parties. You can make a request to know up to twice a year, free of charge. To submit a request to exercise this right, please email us at customercare@grandcrudirect.com with “California Right To Know request” in the subject line.
  • Right to delete: You can request that businesses delete personal information they collected from you and tell their service providers to do the same, subject to certain exceptions (such as if the business is legally required to keep the information). To submit a request to exercise this right, please email us at customercare@grandcrudirect.com with “California Right To Delete request” in the subject line.
  • Right to opt-out of sale or sharing: You may request that businesses stop selling or sharing your personal information (“opt-out”), including via a user-enabled global privacy control. Businesses cannot sell or share your personal information after they receive your opt-out request unless you later authorize them to do so again. To submit a request to exercise this right, please email us at customercare@grandcrudirect.com with “California Opt-Out request” in the subject line.
  • Right to correct: You may ask businesses to correct inaccurate information that they have about you. To submit a request to exercise this right, please email us at customercare@grandcrudirect.com with “California Correction request” in the subject line.
  • Right to limit use and disclosure of sensitive personal information: You can direct businesses to only use your sensitive personal information (for example, your social security number, financial account information, your precise geolocation data, or your genetic data) for limited purposes, such as providing you with the services you requested. To submit a request to exercise this right, please email us at customercare@grandcrudirect.com with “California Limit Use request” in the subject line.

You also have the right to be notified, before or at the point businesses collect your personal information, of the types of personal information they are collecting and what they may do with that information. Generally, businesses cannot discriminate against you for exercising your rights under the CCPA. Businesses cannot make you waive these rights, and any contract provision that says you waive these rights is unenforceable.

If you submit a request to exercise your CCPA rights, we may ask for information to verify your identity. The verification details we request will depend on your prior interactions with us and the sensitivity of the data involved. We will respond in accordance with the CCPA, and if we deny your request, we will explain the reason.

Shine the Light Law

California residents are entitled once per year to request and obtain certain information regarding our disclosure, if any, of your personally identifiable information to third parties for their direct marketing purposes during the immediately prior calendar year. to make such a request, please send an email to customercare@grandcrudirect.com with your full name, email address, and postal address in your message. In response to your request, we will provide you with a notice describing the cost-free means to opt-out of our sharing your personally identifiable information with third parties with whom we do not share the same brand name, if the third party will use it for their direct marketing purposes.

5. Data Security

We take data security very seriously and are committed to protecting the personal information you share with us. We use best-in-class security practices and implement a combination of physical, administrative, and technical safeguards to maintain a high level of protection. Sensitive information, such as payment details, is encrypted using Secure Sockets Layer (SSL) technology during transmission.

While no system can guarantee absolute security, we continually review and update our protocols to help prevent unauthorized access, use, or disclosure of your information.

6. Data Retention

We retain your personal information only as long as necessary to fulfill orders, comply with legal obligations, and support business operations. If you would like us to delete your information, please contact us.

7. Age Restrictions

Grand Cru Direct does not knowingly collect personal information from individuals under the age of 21. By using our Site, you confirm you are of legal drinking age. All orders for alcoholic beverages require an adult signature upon delivery.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact:

Grand Cru Direct, 4 West 4th Ave, 6th Fl, San Mateo, CA 94402
Email: customercare@grandcrudirect.com